Terms of Service

1. Acceptance of Terms

These Terms of Service ("Terms") form a binding agreement between you (the "Customer," "you," or "your") and Bluffline LLC, a Utah limited liability company ("Bluffline," "we," "us," or "our"). By creating an account, signing an order form, or otherwise accessing or using the Bluffline platform (the "Service"), you agree to be bound by these Terms and by our Privacy Policy and SMS Messaging Policy. If you do not agree, do not use the Service.

If you are entering into these Terms on behalf of a dental practice or other entity, you represent that you have authority to bind that entity. In that case, "you" refers to that entity.

2. Service Description

Bluffline provides an AI-powered SMS receptionist platform for dental practices. The Service includes a dedicated phone number provisioned for the Customer, an AI assistant ("Riley") that drafts and sends SMS replies on the Customer's behalf, calendar integration, a shared team inbox, recall and reminder automation, and an audit log.

The Service is provided as software-as-a-service. We may improve, modify, or replace features over time. Material changes that reduce core functionality will be communicated to active Customers in advance.

3. Accounts & Eligibility

To use the Service, you must (a) be at least 18 years of age and authorized to enter into contracts; (b) operate or be authorized to act on behalf of a licensed dental practice; (c) provide accurate, current, and complete account information; and (d) keep your login credentials confidential. You are responsible for all activity under your account. Notify us promptly at [email protected] of any unauthorized access.

4. User Obligations

You agree to use the Service only for lawful purposes and in accordance with these Terms, our SMS Messaging Policy, and all applicable laws and regulations, including the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, HIPAA, applicable state privacy laws, and the messaging policies of mobile carriers and Twilio.

You specifically agree that you will:

• Obtain valid prior express consent from each patient before any SMS message is sent to that patient through the Service, using the opt-in language described in our SMS Messaging Policy or another conforming opt-in flow.
• Maintain accurate consent records and provide them to Bluffline or to a carrier on request.
• Honor opt-out requests within 24 hours and never re-message a number that has opted out.
• Not use the Service to send marketing, promotional, sweepstakes, lending, gambling, controlled-substance, or other content prohibited by carriers.
• Not impersonate any person or practice, transmit malicious code, scrape the Service, or attempt to circumvent its access controls.
• Sign Bluffline's Business Associate Agreement (BAA) before transmitting any protected health information (PHI) through the Service.
• Maintain the security of your own staff accounts and revoke access promptly when staff leave.

You are responsible for the content of all messages sent under your account, even when those messages are drafted by the AI assistant. You acknowledge that mobile carriers may suspend or block messaging for non-compliant traffic, and that we may be required to suspend your account in response.

5. Payment Terms

The Service is offered on a monthly subscription basis at the following prices, in U.S. dollars, exclusive of taxes:

• Standard plan — $299 per month, per single-location practice.
• Multi-location plan — $499 per month, covering up to five locations under common ownership. Additional locations are billed at the prevailing rate.

Subscriptions renew automatically each month on the anniversary of the billing date. You authorize Bluffline to charge your designated payment method on each renewal date until you cancel. Fees are non-refundable except as required by law or expressly stated in these Terms. If a charge fails, we may suspend the Service after a reasonable cure period.

You can cancel at any time through the dashboard or by emailing [email protected]. Cancellation takes effect at the end of the then-current billing month; no prorated refund is issued. We may change pricing on at least 30 days' notice; the new price applies on your next renewal.

You are responsible for any sales, use, value-added, or similar taxes other than taxes based on Bluffline's net income.

6. Intellectual Property

Bluffline and its licensors retain all right, title, and interest in and to the Service, including all software, models, prompts, designs, documentation, trademarks, and the Bluffline and Riley names and logos. We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service during your subscription, solely for your internal business operations.

You retain all right, title, and interest in your patient data, message content, and configuration ("Customer Data"). You grant Bluffline a worldwide, non-exclusive, royalty-free license to host, copy, transmit, display, and process Customer Data only as necessary to provide and improve the Service for you. We do not use Customer Data to train third-party AI models, and we do not sell Customer Data.

You may submit feedback, suggestions, or feature requests. We may use them without restriction or compensation; you grant us a perpetual, irrevocable license to do so.

7. Data & Privacy

Our handling of personal information is described in the Privacy Policy, which is incorporated into these Terms by reference. For Customers transmitting PHI, our Business Associate Agreement governs the handling of that PHI and controls in the event of a conflict with these Terms.

8. Disclaimer of Warranties

The service is provided "as is" and "as available," without warranties of any kind, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, or availability. We do not warrant that the service will be uninterrupted, error-free, or that ai-generated replies will be free of mistakes. You are responsible for reviewing automated replies and for the clinical, financial, and operational decisions you and your patients make.

9. Limitation of Liability

To the maximum extent permitted by law, in no event will bluffline, its affiliates, officers, employees, agents, or licensors be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business opportunity, arising out of or related to these terms or the service, even if advised of the possibility of such damages.

In any event, bluffline's total cumulative liability for all claims arising out of or related to these terms or the service will not exceed the greater of (a) the fees you paid to bluffline for the service in the twelve (12) months preceding the event giving rise to the claim, or (b) one hundred U.S. dollars ($100).

The limitations in this section apply to the fullest extent permitted by law and do not limit liability for fraud, gross negligence, willful misconduct, or any other liability that cannot be excluded under applicable law.

10. Indemnification

You will defend, indemnify, and hold harmless Bluffline and its officers, employees, and agents from and against any claims, damages, liabilities, and expenses (including reasonable attorneys' fees) arising out of or related to (a) your use of the Service in violation of these Terms or applicable law; (b) the content of messages sent through your account; (c) your failure to obtain or maintain proper patient consent; or (d) your violation of any third-party right, including intellectual-property or privacy rights.

11. Termination

You may terminate your subscription at any time as described in Section 5. We may suspend or terminate your access immediately, with or without notice, if (a) you materially breach these Terms; (b) we are required to do so by law, by a carrier, or by a sub-processor; (c) your use of the Service threatens the security or integrity of the platform or other Customers; or (d) your account is more than 30 days past due.

On termination, your right to use the Service ends. We will, on request and within a reasonable period, provide you with an export of your Customer Data, subject to the retention practices described in our Privacy Policy. Sections 6 (IP), 8 (Disclaimer), 9 (Liability), 10 (Indemnification), 12 (Governing Law), and any other provision that by its nature should survive will survive termination.

12. Governing Law & Disputes

These Terms are governed by the laws of the State of Utah, United States, without regard to its conflict-of-laws rules. The exclusive venue for any dispute arising out of or related to these Terms or the Service will be the state and federal courts located in Salt Lake County, Utah, and the parties consent to the personal jurisdiction of those courts.

Before filing a formal claim, the parties will attempt to resolve any dispute in good faith by written notice to the other party at the contact address below, followed by a 30-day discussion period. Nothing in this section limits either party's right to seek injunctive relief to protect intellectual property or confidential information.

13. Changes to These Terms

We may update these Terms from time to time. When we make material changes, we will notify active Customers by email and post the revised Terms here at least 14 days before they take effect. Continued use of the Service after the effective date constitutes acceptance of the revised Terms. If you do not agree, your sole remedy is to cancel before the effective date.

14. Contact

Questions, notices, and legal correspondence about these Terms can be sent to: